ABOUT ADHD+

Built around how
ADHD brains actually
work.

ADHD+ exists because the ADHD space is broken. The dominant framing treats ADHD as

a deficit to be managed; a list of symptoms to suppress. We think that's fundamentally

wrong, and we've built everything around an alternative.

ADHD+ exists because the ADHD space is broken. The dominant framing treats ADHD as a deficit to be managed; a list of symptoms to suppress. We think that's fundamentally wrong, and we've built everything around an alternative.

FOUNDER

Charlotte Moore

ADHD Coach · AACC · ACC · CACP

I spent years competing at a high level in tennis before building a decade-long career in corporate leadership. I was diagnosed with ADHD as an adult, and suddenly, everything made sense.

The combination of corporate strategy, elite sport and ICF certification directly shapes how I coach. I'm based in London and work with clients across the UK and internationally; executives, athletes, founders and organisations rethinking how they support neurodivergent talent.

My methodology combines sports performance psychology, accredited ADHD coaching, and real-world corporate experience. It's structured, evidence-based, and built for people who want results. ADHD+ is the platform I wish had existed when I got my diagnosis.

ADHD isn't a deficit of attention. It's a fundamentally different pattern of how the brain processes information, allocates focus, manages time and generates motivation.

We call this the ADHD cognitive operating system. It has genuine advantages: hyperfocus, rapid pattern recognition, high-stakes performance, creative problem-solving. It also has real challenges: time blindness, working-memory limits and inconsistent activation.

The goal isn't to make the ADHD brain behave like a neurotypical one. It's to understand your specific operating system and build environments, habits and systems that work with it. This philosophy runs through everything we do: coaching, training, content and the tools we're building.

Cognitive
Operating
System

ADHD isn't a deficit of attention. It's a fundamentally different pattern of how the brain processes information, allocates focus, manages time, and generates motivation.

We call this the ADHD cognitive operating system. It has genuine advantages — hyperfocus, rapid pattern recognition, high-stakes performance, creative problem-solving. It also has real challenges: time blindness, working-memory limits, and inconsistent activation.

The goal isn't to make an ADHD brain behave like a neurotypical one. It's to understand your specific operating system and build environments, habits and systems that work with it. This philosophy runs through everything we do — coaching, training, content, and the tools we're building.

Cognitive Operating System

International Coaching Federation member badge — ADHD+ Ventures is ICF accredited

International Coaching Federation ICF member badge — ADHD+ Ventures coaching accreditation

CREDENTIALS & ACCREDITATION

Qualified where the field is regulated.

ICF - ACC (International Coaching Federation) is the gold standard in professional coaching accreditation. PAAC (CACP) certified specialist ADHD coaching competence. Both require supervised practice hours, ongoing professional development, and adherence to ethical standards.

This matters because the ADHD coaching space is unregulated; anyone can call themselves an ADHD coach.

ADDCA AACC certification badge — ADD Coach Academy accredited ADHD coaching credential

PAAC CACP Certified ADHD Coach Practitioner badge — specialist ADHD accreditation for ADHD+ Ventures

THE PLATFORM

Building the infrastructure for ADHD Performance.

ADHD+ isn't a coaching practice with a website. It's a platform being built to serve ADHD brains at every level - individuals through coaching, organisations through training and eventually through AI-powered tools and a global content engine.

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